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Initially it had a very limited print run and was aimed solely at industry insiders to enable them to give advice to their customers. The popularity of the magazine among retail customers, who often took the magazine from the retailers, spurred the creation of Esquire magazine in Subsequently, international editions were launched as regional adaptations of the U. Jim Nelson was named editor-in-chief of GQ in February ; during his tenure he worked as both a writer and an editor of several National Magazine Award -nominated pieces[ citation needed ] and the magazine became more oriented towards younger readers and those who prefer a more casual style. Nonnie Moore was hired by GQ as fashion editor in , having served in the same position at Mademoiselle and Harper's Bazaar. Jim Moore, the magazine's fashion director at the time of her death in , described the choice as unusual, observing that "She was not from men's wear, so people said she was an odd choice, but she was actually the perfect choice" and noting that she changed the publication's more casual look, which "She helped dress up the pages, as well as dress up the men, while making the mix more exciting and varied and approachable for men. They filled their magazines with images of narcissistic young men sporting fashionable clothes and accessories.